Science is about experimenting and observing in order to build a knowledge of the world around us. This knowledge is then used to formulate theories that can be tested. This method of research leads to innovations that improve lives, like new drug therapies and healthcare advances. Business is about identifying the requirements of society and creating innovative products that meet these requirements, while also taking into consideration opportunities for growth, profit margins, and social benefits. Together, science and the business world are an effective combination.
Scientific breakthroughs are rarely successful without the backing of a business community that recognizes the need and is eager to bring the invention to market. In many cases, this means that scientists must be knowledgeable in the business of things.
One approach is by embracing the growing practice of science to business (S2B) marketing that helps researchers more efficiently market and sell their work while also protecting intellectual property. Some universities have set up S2B centres, and some journals are dedicated to increasing S2B.
There is also a need in the business world for “softer” skills, which can be used to build an excellent foundation for success. This includes critical-thinking communication, and managing of projects. Leading universities like Woxsen offer undergraduate programs that give students the tools needed to be successful in the business world. The Bachelor’s of Science program in Business provides 120 credits and specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.