URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a SEO Anomaly browser directly. This is one of the more advanced tasks on this on-page SEO checklist.

Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. The Categorization, Link Relevancy, Topical Keyword Search and Predictive Guest Post portion of the tool currently only support the English language. (As soon as the AI understands more languages, we’ll add them!) If you are working in a foreign language, I highly recommend taking the “Just On-Page” package.

Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template.

Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success.

On-Page ScansThe Ultimate Google Ranking Tool

On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries. The higher your site ranks, the greater your search engine visibility and the more traffic you’ll likely receive. This search engine optimization (SEO) guide explains on-page SEO vs. technical SEO.

• Where possible, your target keyword should be present across the following elements of your page.
• In addition to improving existing pages, we offer fully-optimized content creation, using a very similar process.
• The URL should be pasted into column B, the page title into column C, and the description into column E.
• Using in-depth keyword research, we can create content strategies in the real estate space that help you stand out and become a thought leader in your market.
• But there are many that can be achieved by using the structured data.

Page Load Speeds

We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.

There is a vivid debate among SEOs whether things like CTR or outbound links affect rankings. Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques. Find that page useful and worthy of ranking well on a search engine results page (SERP). At Tops Technologies, we are committed to helping businesses and individuals master SEO best practices to build stronger, more effective online presences.

And make sure your most important pages have a good number of links pointed to them. The Pro version of All in One SEO includes a handy Link Assistant. This will display a list of orphan pages and for all content, make recommendations for internal links. Additionally, links help users find related content on your site. Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL.

Think of on-page SEO as the digital equivalent of ensuring your store is accurately listed in the reference guide and Google as the help kiosk clerk giving recommendations. With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend. They assist search engines in interpreting the subject and relevance of your content. And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you.

For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results.