In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL. Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages. Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized. Many of these elements will not significantly affect your search engine optimization on their own, they will when taken as a collective unit.

The truth is, it is not the number of words that brings high rankings, but the fact that the long post usually covers the topic in the most comprehensive way. Yeah, well, “the longer your content is, the better your rankings are”. No matter how well-optimized is your SEO Anomaly website, you won’t rank if your content doesn’t meet the quality criteria. If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent. So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords.

The Anatomy of a Search-Friendly URL Infographic

This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages. Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category.

You want to reach your SEO goals, and we want you to reach them too. That’s why our on-page SEO service include bottom-line performance tracking so you’re always on top of your campaign’s overall progress. Even better, our SEO services are powered by the combined expertise of 500+ team members with over 3 million hours of experience. Have you ever visited a web page, looked at the URL, and been met with an illegible string of random numbers and letters following the site name? Long gone are the days of booting up your massive desktop computer to Google something. Today people access the Internet via tablet, mobile device, smartphone, and more!

Step #5: Add a Hook

We already know that a great user experience is the most important aspect of SEO. Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles.

• On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it.
• For example, the H1 on this page is the article title, “Understanding On-page SEO” is an H2, and this section is an H3.
• For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc.
• Create engaging and descriptive meta descriptions for each page.
• The last step is to test everything using Google’s Lighthouse Chrome Extension.
• A common practice is to use the target keyword as close to the beginning of the title tag as possible.

As long as the internal links are relevant and provide a good UX to the reader, you don’t have to worry about the numbers. Although not all of the factors mentioned in this guide are ranking factors, all of them correlate with higher rankings. It means that sites ranking high usually have very good results in these areas of on-page optimization. As computer vision models advance, search engines will better understand and surface relevant images and videos. Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.

Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons. Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some videos too. Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits. Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful.