I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default. For custom sites, work with a developer to implement responsive design principles. I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure. But if you find a page that should be indexed but isn’t, fix the issue by following Google’s guidelines.

• So, mobile-friendliness bears paramount importance for organic rankings.
• The robots.txt file is arguably the most straightforward file on your website.
• Too often, I see sites start building backlinks simply because their SEO isn’t progressing, hoping more links will magically help.
• Once you get rid of the junk content, check how other pieces are performing.
• First, your business must determine an appropriate scope for your enterprise’s SEO audit project.
• Ancillary keywords should, if possible, be used in H2s and in body copy.

Your meta title is the text that appears as the blue link in search engines. An optimized meta title can improve your organic rankings and increase the CTR for users. Each page should have a unique title that includes the topic (or keyword) that that page is meant to target. Performing an SEO audit regularly helps maintain your website’s health and search visibility.

Step 6. Checking external links

Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam. Google rewards high-quality, user-friendly content and penalizes spam. It’s all about aligning your website and content with what the search engine considers valuable for search results.

Alternatively, you can check Core Web Vitals using Google Search Console. The platform will showcase graphs on both mobile and desktop performance with an opportunity to open full reports with details and suggestions. With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability. The pages with duplicate titles and meta description tags are likely to have nearly identical content as well. Your pages will never show up in search without proper HTML tag optimization. Sometimes, we may accidentally link too many resources on a single page.

Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance. To fix this, determine the canonical page and implement 301 redirects. These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results.

Consistency in quality over time is your best ally for regaining rankings and trust. This final step in your SEO audit can help you SEO Anomaly to understand—without any additional tools—the general health of your website, technical SEO errors, content duplication and so much more. There are two common types of page redirects; a 301 redirect which is permanent and a 302 redirect which is temporary.

Monitor website for issues and opportunities

And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users.

KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly. Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX.

Monitor your website with automated SEO audits

Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. You can also double-check your organic search performance in Google Search Console. This is important to do because Ahrefs organic traffic numbers are estimations.