Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. These tools provide valuable insights for keyword research, competitor analysis, link building, and overall SEO strategy development without requiring a paid subscription. The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis.

What are the benefits of using SEO tools?

Choosing the right SEO tools is vitally important to your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one. SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords.

Still, for managing the local side of SEO, BrightLocal is hard to beat. Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available.

Surfer SEO has earned respect for its content optimization features. Their free tools—specifically the Keyword Surfer Chrome extension and a limited free SERP analyzer—help me assess how well a page aligns with targeted keywords. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into SEO Anomaly keyword density, difficulty, search volume, and more.

From keyword research to competitor analysis, Serpstat helps you optimize your online presence and achieve your SEO objectives. Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution.

You can then get recommendations on how to optimize for a particular search intent. Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool. This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways.

Once identified, you can copy all bad links to your clipboard with one click. Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider. With over 300,000 users, the Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes. With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs. Mozcast tracks changes big and small to Google’s search algorithm.

Price: $45/ mo for the Starter plan, $800 for professional, and $3,200 for enterprise.

This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages, allowing for deeper Title Tag structure analysis. Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document. This tool from TameTheBots helps you uncover potential SEO opportunities by identifying where you might be losing visibility in search results.

Many comprehensive SEO tools have a handful of free features or a free limited-time trial. Wincher offers a suite of SEO tools, including a free on-page SEO checker. Enter a URL and keyword target into the search bar to view how optimized your page is for that term. The tool will show opportunities to improve the page for your target keyword. Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings.

• This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility.
• This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior.
• When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet.
• With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases.
• KWFinder offers a handful of free tools, including an SEO browser extension, a SERP volatility checker and a SERP Simulator.

Best SEO tool for competitor research and technical analysis

Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. Ecommerce tools also allow you to monitor progress and make any necessary changes.